Client: Faxe Kondi Booster
Brief: Create a new tagline and universe for the Faxe Kondi energy drink. The new universe needs to show and adress exactly what the beverage stands for.
Idea: After thorough research, we developed the new tagline: “A different kind of energy.”
The idea behind the tagline and the visual universe is to highlight the Danish way of living. We are not like other energy drinks that send people into space or buy Formula 1 teams. We are Faxe Kondi, a small Danish brand. We represent a different kind of energy — one that supports you in the small, everyday situations.
The idea behind the tagline and the visual universe is to highlight the Danish way of living. We are not like other energy drinks that send people into space or buy Formula 1 teams. We are Faxe Kondi, a small Danish brand. We represent a different kind of energy — one that supports you in the small, everyday situations.
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