Client: Folkekirkens Nødhjælp & Nemlig.com
Insight: Children love playing shop, selling old toys or homemade baked goods.
Idea: Through a partnership between Folkekirkens Nødhjælp and Nemlig, we created a way for children to have their very own little shop while helping other children in need through play. The Little Shop brings fundraising and humanitarian aid down to a child's level - turning a familiar game into an act of giving.
Function: When making a purchase at the stand, customers can scan a QR code to pay for their items. All proceeds are donated to Folkekirkens Nødhjælp, allowing children to help other children in need through their own little shop. The little shop that raises the most money wins a neighbourhood street party.